Video Personalization for Brand Management
There are no two people alike, and that same principle applies to your customer base as well. A video of your product or service can make all the difference in building brand awareness and improving conversions through Video personalization, but only if it’s the right video, presented to the right person at the right time. Creating an online presence has never been more important, but traditional content creation methods fall short of the mark.
Video personalization offers brands one way to connect with their customers and produce the kind of authentic experience that drives sales and keeps consumers coming back for more. If you haven’t heard of Video Personalization before, it’s a newer type of customer relationship management (CRM) strategy that allows you to use your customers’ viewing history to influence the content they see when they log in or use your platform or service next time they visit. But what makes it so effective? Let’s take a look at the insight of video personalization for brand management in today’s world of social media, mobile technology, and connected devices.
Video personalization — Introduction
Video personalization and content recommendation features are popular features on major video-sharing websites like YouTube, Dailymotion, and Vimeo. They allow users to watch videos based on their interests. For example, if a user watches a specific type of video on one website, he might be offered similar videos to watch in other categories. This information can then be used to serve to advertise tailored toward his interests.
Video personalization for brand management not only allows you to cater content towards your audience’s preferences but also helps improve audience retention by offering content that will more likely appeal to them. This can be the key to making ad videos work hard for you, which is why video personalization should be part of your overall branding strategy. It allows you to tailor your marketing message based on who’s watching so that you get more views, better brand recognition, and more sales without having to spend extra money on advertising or dealing with many returns.
What is Video Personalization?
The simplest definition of video personalization is using a user’s past history, demographics, and behavior to build an individualized video experience on a site or within an app. Video personalization allows publishers to anticipate viewers’ actions and preferences as they move through their content. The ultimate goal of video personalization? Engagement — to keep users moving through content, from pre-roll to mid-roll to post-roll ads.
How Does Video Personalization Work?
With video personalization, you provide your audience with a taste of what to expect from a brand, but also encourage them to learn more. For example, if you were running an informational video series on How to Build Brand value it would make sense to create individualized videos based on who was visiting your page. Visitors who clicked Nope wouldn’t see video 2 or 3 in your series while visitors who said they were interested would be targeted with that content and encouraged to click through. In turn, brands can increase their conversion rates and encourage new users (who may have only been vaguely aware of a product) to become customers.
How Is Video Customer Engagement Different From Traditional Advertising Methods?
Video customer engagement is a different approach to reaching your customers. Instead of broadcasting an ad and hoping people notice, video personalization tailors ads specifically to individuals based on what they’ve previously viewed or how they’ve interacted with your brand. This in-depth understanding means brands are more likely to spark a reaction from their target audience, leading to stronger engagement. Video personalization also provides valuable insight into customer demographics and interests so that you can create content and videos designed specifically to appeal to them.
A recent report by the Internet Advertising Bureau found that video content was more effective at engaging audiences and convincing them to purchase than either photos or written content. There are several different types of video you can use for brand management, each one offering its own set of benefits. Whether you’re looking to increase engagement with your audience or boost sales on your website, video personalization has proven to be an extremely effective way to accomplish both goals. It’s time to take advantage of this growing trend with the following list of benefits of video personalization for brand management.
1. Video personalization increases customer engagement
A good way to ensure your video content has an impact on viewers is to create it with a specific audience in mind. Video personalization helps you ensure that your videos are relevant to who you’re talking to — resulting in more engagement. One way that brands have used personalized videos effectively is with retail previews. For example, online eyewear retailer Firmoo showed how personalized videos could be incorporated into both their in-store marketing efforts and their e-commerce site by uploading footage showing how glasses look on different faces while people were trying them on. The end result was a video demonstrating how effective video personalization for brand management can be at increasing viewer engagement and driving sales.
2. It makes it easy to spread your message
One of the most popular benefits that people mention when talking about video personalization is how it makes it easy to spread your message. When done correctly, marketing videos are personalized and can be customized to speak directly to each individual user based on his or her interests and preferences. In turn, that means fewer clicks needed from users to learn more about your product or service, because they’re being told what they want and need to know rather than making them search for it online. It also saves you time as a marketer, because you won’t have to develop multiple versions of a video in order to cover all bases.
3. Video personalization helps with search engine rankings
By using video rather than a still photo or product shot, you’re able to personalize a search results page. Search engines tend to rank sites higher if they have higher levels of engagement. If users are watching your videos instead of simply scrolling by your image, you’ll benefit in rankings. One study found that search engine exposure resulted in 50% more traffic and an 80% increase in sales over traditional marketing methods. Over time, these numbers will only increase as Google continues to refine its ability to surface content based on relevance and user preferences.
4. Brands are building relationships with customers
According to a recent study by Forrester, nearly 90% of brands are attempting to forge authentic relationships with their customers, and video content is the main channel through which these connections are being made. Video has quickly become one of the most popular ways in which businesses communicate with their audience. When used effectively, such as in product demonstrations or tutorials, it can create a more intimate connection between viewer and business and even build loyalty. But when applied incorrectly, it can backfire spectacularly. One example: A Dunkin’ Donuts ad that showed men discussing how they would use lubricant while pretending to rub their genitals was deemed too sexually explicit by viewers and pulled from YouTube shortly after its release. Video personalization for brand management is pure bliss for businesses with appropriate direction.
5. Increase sales and conversions
The core benefit of personalizing your video content is simple: It increases sales and conversions. You’re telling a story to people who have a genuine interest in you and what you do, helping build trust and credibility along the way. And that makes it much easier to close them on whatever it is you’re offering — whether it’s something as substantial as a product or service, or something as simple as an email sign-up. The benefits are clear; why not give them a try? If nothing else, you’ll see results.
In Conclusion… Video Personalization Is New Face For Brands!
We’ve covered a lot of information on why video personalization for brand management is such an important part, so now let’s talk about how to make it work in your favor. Remember these tips when implementing video personalization: planning is key and video SEO requires constant monitoring to ensure you aren’t missing any opportunities. Don’t forget that different types of videos require different degrees of personalization. For example, while a product demo doesn’t need much editing or tailoring, a live event probably does. Finally, remember that as new platforms emerge and gain popularity (such as Facebook Live), you will want to take advantage by offering customers additional ways to customize their viewing experience with your brand.
Usercare’s goal is to contribute to the creation of a world free of unnecessary advertisements and to generate flawlessly tailored videos that may directly address and instruct audiences. With Motionlab Platform, they have created a tool that allows creators and businesses to communicate with their audiences more efficiently and without creative constraints. Visit now to start creating your personalized video experiences.
